Formerly Pittsburgh’s US Steel building, 601 W came to Offwhite to rebrand the building in the direction of a more modern and contemporary building. With a completely re-designed lobby and interior, we took inspiration from the new architecture and created a completely custom logo from the typography, to the logo mark itself. Based on the
16 Handles Flavor Screens!
OffWhite has been working closely with 16 Handles Frozen Yogurt to Serve up more than 100 different flavor screen designs featured in all of their stores. These flavor screens have been a proud addition to the previous work we did with 16 Handles on their corporate brochure. The inspiration for these flavor screen designs stems
16 Handles’ New Corporate Brochure
Offwhite Design completed the new corporate marketing brochure for 16 Handles, the self serve frozen yogurt franchise chain. The 12-page brochure feature really cool effects including soft touch and raised UV coating to convey the tactile feel of yogurt.
Beware of the Stock Photo
Working With Stock Images: When I was starting out back in the day, we had to sort through hundreds of stock images by hand, devoting endless and often painstaking hours, book after (non-digital) book to the formidable task of sifting for that perfect stock image. After finally (and hopefully) finding an image that worked, we
Dr Jays Stores Rebranded
Dr Jays, the highly popular urban lifestyle retail company, needed a rebranding that more accurately reflected the changing times and a more sophisticated customer base. OffWhite Design was brought in to spruce up the logomark and overall store branding image to offer a fresh dynamic new look and feel to the flagship store on 34th
Aegon Center Gets a New Brochure
Aegon Center is an A-Class commercial building that needed an update to their marketing and collateral materials. The building’s main highlight sitting atop 34 stories is a dramatically lit Romanesque dome, establishing a strong architectural identity and commanding skyline silhouette as Kentucky’s tallest office tower. This highend 8-page brochure features a precision laser diecut that
NY Yankee’s Train Race Drama
OffWhite is proud of the fuss surrounding our animation work on the New York Yankees Subway Race. As reported in the New York times and Daily News, it seems the MTA needed to reach an agreement to return the B, D and 4 Trains to the Great NY Subway Race back to the stadium. There